The number finance has been asking for
Intel turns a year of events into a record you can defend — pipeline by event, cost against return, performance by rep, and a history that stays with the company when people move on.
You ran thirty events. You can describe about four of them.
The ones that went well are remembered because someone was there. The rest blur. There's no comparison across the calendar, no cost against return, and no way to tell whether the flagship you book every year is carrying the programme or coasting on reputation.
Then the person who ran it leaves, and even the memory goes. The next hire starts from a blank page and rebuilds the same knowledge from scratch.
Without Intel
With Intel
Everything you ran, in one view
Every event reports itself
Cost, capture, pipeline and closed-won roll up automatically from what already happened.
Compare across the calendar
Rank events against each other, and against the same event last year.
It becomes the input for next year
Real outcomes feed back into scoring, so the next decision is based on what happened, not what was published.
What the record gives you
Every Event, Ranked By What It Returned
Portfolio ROI Dashboard
The whole calendar in one comparison:
- Cost against pipeline
- Closed-won by event
- Ranked across the year
- Custom exports on Infinite
"Four events usually carry the programme. Find out which four."
Institutional Knowledge That Stays
even8 Memory
A permanent, searchable record of every event you've run:
- Who attended, who converted
- What it cost, what it returned
- Three years on Momentum
- Unlimited on Infinite
"When a field marketer leaves, the history doesn't."
Show What The Function Delivered
Field Marketer Performance Report
The evidence behind the team's work:
- Pipeline produced per person
- Budget journey across the year
- Events owned and outcomes
- Budget attribution on Infinite
"The hardest job to defend becomes the easiest to justify."
Who Actually Worked The Floor
Salesperson & Whole-Event Report
Performance by rep, event by event:
- Captures and meetings held
- Follow-through after the event
- Per-rep on Momentum
- Full KRA and KPI on Infinite
"Four people at a booth do not contribute equally."
A Relationship Record, Not A Lead List
Accounts & Contacts
Every person you've met, held as an account:
- Contacts and basic accounts on Signal
- Org chart and history on Momentum
- Enriched once, kept
- Custom and API on Infinite
"You met three people from that company across two years. Intel remembers all three."
Know When Your Data Goes Stale
Shared Intelligence
Records age. Intel tells you when:
- Notified free when data changes
- Refresh only what you choose
- No blanket re-enrichment
- Available on every tier
"Pay to refresh what matters, not everything."
What this looks like in practice
At the quarterly review
Answer the ROI question with a table, not a story.
When you build next year's calendar
Rank last year's events by return and start from evidence.
When a team member resigns
Their events, contacts and history stay in the system.
When finance challenges the budget
Show cost against pipeline, event by event.
Who uses Intel most
CMOs
See events as a channel with numbers attached, like every other channel.
Field marketing
Defend the function with evidence rather than activity.
Sales leaders
Know which events produce pipeline and which produce footfall.
Finance and ops
Cost against return, per event, without a reconstruction exercise.
Intel is where the next decision starts
See what a year of events actually returned
Portfolio ROI, performance by rep, and a record that outlasts the team.